myOptumHealth's Facebook profile features user-generated content, RSS feeds, promotional events and provides direct links to channels within the site.
Condition-based, gender-related and lifestyle-focused communities and blogs encourage users to share information and experiences as well as increase utilization.
Allowing users the ability to tag content helps refine searches and engages the user to facilitate site loyalty.
Over 500,000 e-newsletters are delivered weekly to consumers.
Polls are a fun way to increase utilization and can provide valuable insight.
User satisfaction surveys prove to be very helpful in product development and enhancement.
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In addition to the main myOptumHealth Twitter account, our channel editors utilize Twitter to promote feature stories and topics. A total of 14 Twitter accounts are maintained for myOptumHealth, 2 of which I maintained.
Users have the option of signing up for RSS feeds to stay abreast of the latest health news.
Content syndication helps drive traffic to myOptumHealth.com. Partners include WorldNow, which provides content to television station sites, AccuWeather and others.
