■ Strategic and savvy editor, social media specialist, and online reputation manager ■ 15 years' experience in business and marketing communications, online, interactive, print and social media and broadcasting ■ Expertise in consumer trends and engagement ■ Highly creative and original thinker, analytical, energetic, focused, and reliable ■ Major publishers include Fortune 500 companies, AARP, Accuweather.com, NBC and Fox affiliates ■
Examples of Ad Campaigns
Pre-Log In campaigns for OptumHealth's online disease management & wellness modules
I Am...
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I Do...
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I Get...
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Writing Samples: Medical/Clinical Concerns
6 Things You Should Know about Hair Transplants
Thinking about a hair transplant for baldness or thinning hair? Here are some things you'll need to keep in mind.
When to Use an Urgent Care Center
A minor medical clinic may be the perfect solution for everyday aches and pains. But there are those times when you may need to go to the ER.
Acute Urinary Retention in Men: What It Is, How to Avoid It
Men with BPH are at risk for acute urinary retention. Here's the lowdown on this painful condition and how you can avoid it.
Are You at Risk for Glaucoma?
Glaucoma is a serious condition that can lead to total blindness. Knowing your risk factors can lead to early diagnosis and treatment.
Writing Sample: Relationships
Revving Up Desire: Keeping Passion Alive as We Age
Here's how you can keep the passion in your relationship no matter what age you are.
Writing Samples: Legal Matters
Hiring an Elder Law Attorney
Need guidance with complex estate planning? Having problems getting a parent's Medicare claim resolved? Here's a professional who might be able to help.
Protecting Yourself from Medical Identity Theft
Know what to do if someone steals your medical identity? Learn about medical identity theft and measures you can take for prevention.
Looking Out for Your Loved Ones: How to Set Up a Legal Guardianship
No will or estate plan is complete without a guardianship for your dependents. Read on to learn how it works.
Step-By-Step: Preparing an Advance Directive
An end-of-life health care plan is something every person should have. Here are the steps you can take to create one.
Writing Sample: On Aging
Nursing Home and Assisted Living: What's the Difference?
Choosing long-term care can sometimes be confusing. Here's a basic guide to get you started.
Writing Sample: Wellness and Disease Prevention
Using Prevention to Reduce Future Health Costs
If you take care of yourself now, you may be able to avoid steep medical bills later on.
Writing Samples: Financial Matters
Don't Touch that Pile: Making the Most of Your Health Savings Account
Are you getting the most mileage out of your health savings account (HSA) coverage? Here's how you can.
Do You Need A Patient Billing Advocate?
If you have concerns about the accuracy of a hospital bill, hiring a medical accountant might help you resolve the matter.
Writing Samples: Mental Health
The Midlife Crisis: Your Gateway to a Better Life
Midlife can be a time of uncertainty and emotional crisis. But it can also be a time for growth and positive change.
Handling Workplace Conflicts: 7 Tips for Getting Along on the Job
Disagreements at work can seriously undermine your career. Here are some ways to handle them.
Writing Samples: Successful Parenting Tips
Neighborhood Gardening for Kids: A Parent's Guide
Looking for an innovative way to teach your kids healthy eating habits? Why not take them gardening?
6 Strategies for Raising Responsible Children
Kids don't learn about responsibility by themselves. You've got to help them with it. Here's how to steer them in the right direction.
Writing Sample: Humor
What to Do with a Liberal Arts Degree: A Tongue-in-Cheek Guide
Despite all the claims to the contrary, there are actually a multitude of things you can do with a liberal arts degree. Here are three of the author's favorites.
Product Development: Slideshows
Slideshows were developed to cater to consumer's preference for visually-stimulating chunks of information. Topics targeted common health risks, such as obesity, insominia, stress, heart disease, and diabetes.
Social Media, Syndication and Engagement
myOptumHealth's Facebook profile features user-generated content, RSS feeds, promotional events and provides direct links to channels within the site.
Condition-based, gender-related and lifestyle-focused communities and blogs encourage users to share information and experiences as well as increase utilization.
Allowing users the ability to tag content helps refine searches and engages the user to facilitate site loyalty.
Over 500,000 e-newsletters are delivered weekly to consumers.
Polls are a fun way to increase utilization and can provide valuable insight.
User satisfaction surveys prove to be very helpful in product development and enhancement.
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In addition to the main myOptumHealth Twitter account, our channel editors utilize Twitter to promote feature stories and topics. A total of 14 Twitter accounts are maintained for myOptumHealth, 2 of which I maintained.
Users have the option of signing up for RSS feeds to stay abreast of the latest health news.
Content syndication helps drive traffic to myOptumHealth.com. Partners include WorldNow, which provides content to television station sites, AccuWeather and others.
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